Indians pick personal data security over $1mn: Norton Survey

Norton, global leader in providing online security solutions revealed the Norton Survey 2012 for India. The survey reaffirmed the fact that Internet has indeed become an intrinsic part of our daily lives. The online survey was conducted in the month of February 2012, by The Leading Edge, an independent market research firm on behalf of Norton by Symantec. The survey provides insights into Indians' Internet dependence, the importance of their personal information and their level of understanding when it comes to Internet security. In terms of Internet consumption, on an average, Indians spend 58 hours a week online and on an average every Indian owns 2.8 Internet connected devices. Browsing (12.9 hrs/week) tops the list in terms of top three activities depending on the hours spent online, followed by socializing (9.7 hrs/week) and then emails (6.1 hrs/week). Other interesting statistics include the fact that 83% online Indian adults find it difficult to live without the Internet for more than 24 hours. And what’s alarming is the fact that 49% suffer from Internet withdrawal within the first 3 hours. What do they miss the most? 71% miss the work related activities, while 51% miss socializing with family and friends, followed by 43% who miss convenience of everyday living (i.e. looking for information online, etc.).     

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